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October 2006, 2006 Higher Education Self -study Examination Network Economy and Enterprise Management Test Questions
Management: Everyone who listened to RMB r
The North Gate is very narrow. In order to change this situation, Wu Fangliang asked the gatekeeper office to add two security personnel to maintain traffic in the north gate. The chief of the Security Section made a suggestion: Instead of adding two employees, it is better to expand the North Gate. The chief of the Security Section calculated a account, and the cost of adding two employees was at least 3,000 a month, 40,000 a year, and the one -time investment in the project was only tens of thousands. When Wu Fangliang thought, he felt feasible, and he adopted his proposal.
Similar stories are endless in this vibrant company. It is said that an employee of the company has made "golden ideas" to the company in the past two years and won the rationalized proposal award 50. For more than 10,000 yuan. In Oaks, there is a "reduce one person 100,000 yuan, reduce one thousand yuan, and reduce a component of 100,000 yuan" and "add a new technology value of 1 million yuan, plus a new recommendation value 100,000 The "addition and subtraction method" theory of the Yuan Dynasty, do more additional methods in terms of efficiency and efficiency, and try to achieve subtraction as much as possible.
In a private enterprise, what made a "bold" employee who dare to "call" with the boss?
Wu Fangliang laughed and exposed the mystery: "It is the power of money. In us, there is a vulgar but very real word, that is,‘ everything listened to the renminbi ’”.
"Contracting Business Evaluation System" is another unique skill control of Oaks cost control.
The departments within the company, even the cafeteria, gatekeeper, copy room, demonstration hall, can be implemented as much as possible to implement contracting, and can be implemented as much as possible. Under this system, the cost of each cost center is limited, and it takes self -care to save some self -retained. Wu Fangliang said that Oaks' employees have a concept, and all expenses are related to their income. As a result, employees' awareness of conservation is greatly enhanced.
of course, in addition to rewards, there is also punishment.
The every time the Samsung Oaks Group holds a employee conference, the company's leaders will bring a lot of cash with them, and the use of these cash is for fines. Because the company has the provisions that the conference speaker must be fined to varying degrees if he failed to prepare the content of the speech in advance; if a call was answered during the meeting, he would be fined 100 yuan. According to reports, a company vice president paid more than 6,000 yuan in a meeting.
The marketing: The three major cost control of the branch
With the development of the company, Samsung Oaks gradually established itself in more than a dozen countries and major domestic cities in the world. There is no doubt that this is another major challenge for the Oaks who have a well -planned cost control. How can Oaks control the cost of so many branches across the country through the cost of Oaks?
Wu Fangliang said that the cost of the branch mainly includes three major blocks of personnel costs, information costs, and decision -making costs. The manager of the branch generally salary is generally 100,000, and the bonus is made in accordance with the performance. The annual salary of the branch manager with good performance can reach 400,000-500,000; the business personnel also conduct the performance assessment in this way. manager.
The information costs are mainly controlled by ERP systems and enterprise product product entry and sales systems. Each employee of each branch can understand the product sales and inventory of various companies across the country in real time.
Nowadays, Oaks, which are developing towards the development of diversified industries such as mobile phones, automobiles, hospitals, logistics, real estate, are facing problems with fund management.
Questions: (1) What competitive strategy does Samsung Oak use? And explain the advantages and disadvantages of this strategy. (10 points)
(2) Combined with the case to talk about the evaluation of the incentive method of Samsung Oaks. (6 points)
(3) In conjunction with the case, what do you think Samsung Oak's next strategy is. ( 4 points)
National Examination of Higher Education Self -Study in October 2006
The network economy and corporate management test questions
Course code: 00910
, single selection questions (30 questions in this big question, 1 point per small question, 1 point per small question A total of 30 points)
only one of the four alternatives listed in each small question meets the requirements of the topic. Please fill in it in the brackets after the question. No choice, multiple choices, or no selection.
1. The American manager who believes that "management is decision -making" is ()
a. Harold Congz B. Simon
c. Fayler
2. In the 1960s and 1970s, the second corporate management revolution appeared in Japan ()
a. Centered on efficiency B. Centered on corporate processes
c.
3. A technology that exchanges data in an electronic manner, the electronic transmission method of transmission from one computer to another in accordance with one recognized standard is ()
a.jit b.edi
C.MRP D.ERP
4. The company's internal unique skills that coordinate their resources and create unique value, and the ability determined by the company's unique activity process and unique overall culture is the company's ()
a. Internal gathering capacity B. Core capability
c. Cultural ability D. Expansion ability
5. The following positions that do not belong to the position or competitive status of the enterprise are ()
a. Blazers B. Settleer
c. Nomad D. Defenders
6. In the Boston matrix, strategic operating units with low market growth and relatively high market share are ()
a. Star. Class B. Quote Class
c. Taurus D. Lean Dog
7. The core technology of commercial intelligence (BI) is gradually mature data warehouse and ()
a. Calling technology B. Virtual technology
c. Multimedia technology D. Data mining technology
8. When conducting customer portfolio analysis, the strategy that should be adopted for customers with high historical value and high potential value is ()
a. Maintain B. Investment
c. Give up D. Cultivate
9. The key to the success of customer relationship management is ()
a. Human factors B. Technical factors
c. Financial factors D. Equipment factors
10. The organizational structure combined with the department divided by function, service or engineering projects is ()
a. Function system combination B. Popular function system combination
c. Matrix form Structural D. Division of Division
11. The organizational structure does not set a fixed and formal organization, and it is replaced by some temporary, task -oriented team -style organizations. This phenomenon is called ()
a. The organizational structure is flat. And the core of the five cultivation is ()
a. Self -surpassing B. Improve the mental model Formula
c. Team learning D. System thinking
13. The essence of marketing management is ()
a. Supply management B. Requirement management
c. Value management D. Cost management r r
14. Enterprises choose to be close to the market positions that are close to existing competitors or coincide with existing competitors to compete for the same customers, which is not much different in terms of marketing portfolio. This is called ()
a. Competitive positioning B. blank positioning
c. Unlike marketing D. Different marketing
15. The earliest and most common form of online advertising is () r
a. Banner advertisement B. button type advertisement
c. Homepage type advertisement D. News advertisement
16. Not only the most basic activity of the enterprise, but also the main place for the investment and consumption of enterprise resources ()
a. Marketing B. Logistics management
c. Production operation D. Financial management
17. Enterprises only need to produce products required by the amount when needed. Which of the following concepts are this? ()
a. Agile manufacturing B. Vanity and real manufacturing
c.mrpⅡ d.jit
18. The starting point of the feedback quality flow in agile manufacturing is ()
a. Alliance enterprise B. Core enterprise
c. Cooperative enterprise D. User
19. The following ways that are not financially decided are ()
a.
20. The content of not financial management is ()
a. Financing management B. Value management
c. Cost management D. Profit management
21. Implementation ()
a. Paper media B. Magnetic
c. Electronic D. Monetary
22. From a micro perspective, human resources refer to enterprises that can use and promote the development of enterprise development. ()
a. Intellectual workers B. Sports workers
c. Intellectual labor and physical workers D. General workers
23. The basic theory based on human resources management is ()
a. System management theory B. Incentive theory
c. Group decision -making theory D. Differential rights and authorization theory
24. In the work expansion, employees must complete more types of tasks. Too simplified, this extension refers to ()
a. Horizontal work expansion B. Vertical work extension
c. Multiple extensions D. Space expansion
25. The ultimate purpose of corporate knowledge management is ( )
a. Accumulate B. Sharing
c. Innovation D. Exchange
26. There are many ways to communicate between employees. The most common is ()
a.
c. Training D. "Passing Belt"
27. The following statement about the coding strategy is incorrect ()
a. "Scale effect"
c. The main use of the "Expert" mode D. The core of the strategy is IT system
28. The key to the success of timely purchase is ()
a. Finding partners B. Supplier B. Supplier Incentive mechanism
c. High -efficiency procurement department D. The relationship with suppliers
29. Which of the following is not the characteristics of dividing culture? ()
a. Easy to form a small group B. Only identify with the professional group that belongs to
c. The management of the organization has a loose characteristics D. Employees show lower consciousness of organization members
30. Where are the following? A deep culture belonging to an enterprise? ()
a. The civilized environment of the enterprise B. Enterprise group behavior and corporate system
c. Employee common values D. Enterprise managers and employees should be civilized and polite
. Multiple choice questions ( There are 5 questions in this big question, 2 points for each small question, a total of 10 points)
M of each of the five preparations listed in each small question meet the requirements of the question. Please fill in your code on the question In parentheses. Elementary selection, multiple choices, fewer choices, or no selection.
31. The basic principles of organizational work include ()
a. The principle of unified command B. The principle of consistency of responsibility and rights
c. Principles
32. The changes in corporate environment in the Internet era include ()
a. Information technology, especially network technology, improved B. Economic globalization
c. Customers' needs are more diverse and personalized D. Technology becomes the most important capital
e. The speed of change is faster and faster
33. Which of the following is the characteristics of virtual enterprises? NC. Information Networking D. Organizational Structure Dynamics
e. Parallel distributed operation
34. The main support technologies of agile manufacturing of enterprises include ()
a. Webpage release technology B. Computer integration manufacturing technology
c. Computer supported coordinated work technology D. distributed network communication technology
e. Workflow management technology
35. Establishing ecological culture refers to ()
a. Pay attention to the protection of the ecological environment, while Regardless of corporate profits
b. Try to reduce the cost of pollution for the environment
c. Increase the ecological content of the product
d. Value
three, short answering questions (5 small questions in this big question, 6 points for each question, 30 points in total)
36. Briefly describe the security issues and countermeasures of online finance.
37. What is the difference between traditional market research and online market survey?
38. Briefly describe the composition of the customer relationship management system.
39. What are the problems when choosing a corporate knowledge management strategy?
40. Briefly describe the time purchase strategy.
4. Discussion questions (10 points in this big question)
41. Discuss the meaning and characteristics of corporate reconstruction.
5. Case analysis questions (20 points in this big question)
42.
The next point of Samsung Oaks
only 13 years, Ningbo Samsung Oaks made its power meter output and do the output of its power meter output. To the world's first place, despite this, the eastern private enterprises from Zhejiang and township enterprises only won respect in the electrical meter circle. The air -conditioning industry that really makes the Chinese public familiar with and bring it a huge reputation. Oaks, which was involved in air -conditioning in 1994, has been an unknown stroke in the industry for a long time, but this unknown stroke has quickly become popular since 2001. By 2003, it has jumped into the industry.
Eukos is one of the typical representatives of China's manufacturing industry, where is Oaks better than its Chinese colleagues, and what kind of highlights will they create?
Made in: 90 % of the components self -made
This is the killer of Oaks air conditioner. In 2003, Oaks initiated one low -cost storm in the market. The primary prerequisite for low prices is to reduce costs.
Among the numerous air -conditioning manufacturers in China, Oaks is the only air -conditioning manufacturer with a self -control and self -control rate of more than 90 % except for a very small number of supporting parts such as compressor and packaging belt.
"This has never been in the industry, but it is in line with the development direction of the international industry giants. Diversification is an inevitable path, but it must be clear that creating the upstream and downstream industry chain is also a diversified The company's general manager Wu Fangliang is very proud. He believes that the current domestic air -conditioning industry has developed to a mature period. At this stage, the cost control capabilities to compete with each other.
Oaks made the decision of the self -control of spare parts depending on the result of the comparison of its procurement price. Compared with the cost of self -built accessories and the cost of purchasing from outside. You can also save the logistics costs of parts.
but Oaks is not superstitious to self -control. The company's procurement policy is the time -trial situation, and it continues to change with the changes in the market environment. The original outsourcing cost of the electrical meter parts is 4 yuan. The company's calculations and comparisons have discovered that if they are self -made, the cost can be controlled at 2.5 yuan, so the self -made strategy is selected. After a period of time Falling to 2 yuan, the company's leadership responded quickly, adjusted the strategy in time, and resolved the component factory decisively. Wu Fangliang said that in the manufacturing process, the cost of production of Oaks air -conditioning still has more room for further decline, and Oaks will continue to launch a low -priced storm in 2004 and 2005.
Management: Everyone who listened to the RMB
The people who have visited the Ningbo Samsung Oaks Group know that the company's North Gate in the past was very narrow. In order to change this situation, Wu Fangliang asked the gatekeeper office to add two security personnel to maintain traffic in the north gate. The chief of the Security Section made a suggestion: Instead of adding two employees, it is better to expand the North Gate. The chief of the Security Section calculated a account, and the cost of adding two employees was at least 3,000 a month, 40,000 a year, and the one -time investment in the project was only tens of thousands. When Wu Fangliang thought, he felt feasible, and he adopted his proposal.
Similar stories are endless in this vibrant company. It is said that an employee of the company has made more than 500,000 yuan in rationalized proposal because of repeatedly proposed "golden ideas" to the company in the past two years. In Oaks, there is a "reduce one person 100,000 yuan, reduce one thousand yuan, and reduce a component of 100,000 yuan" and "add a new technology value of 1 million yuan, plus a new recommendation value 100,000 The "addition and subtraction method" theory of the Yuan Dynasty, do more additional methods in terms of efficiency and efficiency, and try to achieve subtraction as much as possible.
In a private enterprise, what made the "bold" employees who dare to "call" with the boss?
Wu Fangliang laughed and exposed the mystery: "It is the power of money. In us, there is a vulgar but very real word, that is,‘ everything listened to the RMB ’”.
"Contracting operational assessment system" is another unique skill control of Oaks cost control.
It, in the company's internal departments, even the cafeteria, gatekeeper, copy room, demonstration hall, can be implemented as much as possible to implement contracting, and the quota system can be implemented as much as possible. Under this system, the cost of each cost center is limited, and it takes self -care to save some self -retained. Wu Fangliang said that Oaks' employees have a concept, and all expenses are related to their income. As a result, employees' awareness of conservation is greatly enhanced.
of course, in addition to rewards, there are punishments.
The Samsung Oaks Group held a working conference within each time, and the company's leaders would bring a lot of cash with them, and the use of these cash turned out to be fined. Because the company has the provisions that the conference speaker must be fined to varying degrees if he failed to prepare the content of the speech in advance; if a call was answered during the meeting, he would be fined 100 yuan. According to reports, a company vice president paid more than 6,000 yuan in a meeting.
Marketing: The three major cost controls of the branch company
With the development of the company, Samsung Oaks gradually established its own sales network in more than a dozen countries and domestic large and medium -sized cities in the world. There is no doubt that This is another major challenge for the Oaks who are carefully calculated in cost control. How can Oaks control the cost of so many branches across the country?
Wu Fangliang said that the cost of the branch mainly includes three major blocks of personnel costs, information costs, and decision -making costs. The manager of the branch generally salary is generally 100,000, and the bonus is made in accordance with the performance. The annual salary of the branch manager with good performance can reach 400,000-500,000; the business personnel also conduct the performance assessment in this way. manager.
The information costs are mainly controlled by the ERP system and the enterprise product entry and sales system. Each employee of each branch can understand the product sales and inventory of various companies across the country in real time.
Today, Oaks, which are developing towards the development of diversified industries such as mobile phones, automobiles, hospitals, logistics, and real estate, are facing problems of fund management.
Question: (1) What competitive strategy does Samsung Oak use? And explain the advantages and disadvantages of this strategy. (10 points)
(2) Combined with the case to talk about the evaluation of the incentive method of Samsung Oaks. (6 points)
(3) In conjunction with the case, what do you think Samsung Oak's next strategy is. (4 points)
On the Internet, you can search yourself.