1 thought on “Li Kecheng: A good WeChat group must have five elements”
Seth
The following is an article from Li Kecheng's "How to Turn on WeChat Groups":
News Li Kecheng, a new marketing expert in agricultural capital, believes that a good WeChat group must have five elements:
The first element is love: love means hobby. Whether it is a group member based on professional or identity, the same point between them is to have common hobbies. The hobbies of Baoma are to cultivate children; the hobbies of the fitness experts are to learn about fitness methods; the hobbies of growers are crop growth, pest prevention. All in all, the WeChat group that lacks common hobbies is a plate of scattered sand and cannot last long. Therefore, agricultural retailers must be centered on crops, such as Mango Technology Exchange Group, Tomato Lecture Hall, and Kiwi planting and exchange groups to attract growers with common needs and hobbies.
The second element is elimination: elimination refers to elimination. The process of operating the WeChat group is a process of continuously eliminating and continuous purification, that is, to eliminate group members of different frequencies, unreliable, and non -conservation of the rules, and retain the group members who are at the same frequency, reliable, and conservative rules. The elimination depends on the clarity and execution of the group rules. Most of the WeChat groups that have become advertising groups and zombies are because the rules are not clear or inadequate. The agricultural retailers must clarify the group rules at the beginning of the group, and inform the members of the group one by one. Once someone violates it, it will resolutely clean up the group.
The third element is Hi: Hi refers to the atmosphere. Many agricultural retailers worked hard to build WeChat groups, which were built by the power of nine cows and tigers. In the end, they died because they did not interact and lack the atmosphere. The creation of WeChat group atmosphere is related to group owners, division of labor, group regulations, and interaction. Whether the group owner himself is active and whether it can continue to output dry goods; whether the group members have clear division of labor, whether the group regulations are clear, whether the group members understand and obey? Not high ... These all determine the activity of WeChat groups.
The fourth element is sun exposure: sun refers to sharing. The unique skills of Weishang are "sun", which is the same as the user, efficacy, orders, shipments, screenshots, teams, training, income, eating and drinking, tourism, luxury cars, luxury homes ... It is also inseparable from a " The word "exposure, but we must change from the exaggerated" sun "to connotative" sun ". Agricultural retailers can expose brand honors, product tests, demonstration field results, sharing of demonstrations, under -site guidance, observation meeting, technical exchange meeting, etc. in the WeChat group.
The fifth element is selling: selling refers to selling goods. WeChat groups that cannot be realized and have no commercial value have no vitality. Agricultural retailer has the motivation of growers through WeChat group service. The driving force of the growers is derived from selling goods and making money. On the contrary, only sales and money -making agricultural retailers can better serve growers. Therefore, the ultimate goal of agricultural retailers operating the WeChat group is to serve growers through WeChat groups, maximize their trust, increase their trust and lay the foundation for selling agricultural products in the peak season.
The following is an article from Li Kecheng's "How to Turn on WeChat Groups":
News Li Kecheng, a new marketing expert in agricultural capital, believes that a good WeChat group must have five elements:
The first element is love: love means hobby. Whether it is a group member based on professional or identity, the same point between them is to have common hobbies. The hobbies of Baoma are to cultivate children; the hobbies of the fitness experts are to learn about fitness methods; the hobbies of growers are crop growth, pest prevention. All in all, the WeChat group that lacks common hobbies is a plate of scattered sand and cannot last long. Therefore, agricultural retailers must be centered on crops, such as Mango Technology Exchange Group, Tomato Lecture Hall, and Kiwi planting and exchange groups to attract growers with common needs and hobbies.
The second element is elimination: elimination refers to elimination. The process of operating the WeChat group is a process of continuously eliminating and continuous purification, that is, to eliminate group members of different frequencies, unreliable, and non -conservation of the rules, and retain the group members who are at the same frequency, reliable, and conservative rules. The elimination depends on the clarity and execution of the group rules. Most of the WeChat groups that have become advertising groups and zombies are because the rules are not clear or inadequate. The agricultural retailers must clarify the group rules at the beginning of the group, and inform the members of the group one by one. Once someone violates it, it will resolutely clean up the group.
The third element is Hi: Hi refers to the atmosphere. Many agricultural retailers worked hard to build WeChat groups, which were built by the power of nine cows and tigers. In the end, they died because they did not interact and lack the atmosphere. The creation of WeChat group atmosphere is related to group owners, division of labor, group regulations, and interaction. Whether the group owner himself is active and whether it can continue to output dry goods; whether the group members have clear division of labor, whether the group regulations are clear, whether the group members understand and obey? Not high ... These all determine the activity of WeChat groups.
The fourth element is sun exposure: sun refers to sharing. The unique skills of Weishang are "sun", which is the same as the user, efficacy, orders, shipments, screenshots, teams, training, income, eating and drinking, tourism, luxury cars, luxury homes ... It is also inseparable from a " The word "exposure, but we must change from the exaggerated" sun "to connotative" sun ". Agricultural retailers can expose brand honors, product tests, demonstration field results, sharing of demonstrations, under -site guidance, observation meeting, technical exchange meeting, etc. in the WeChat group.
The fifth element is selling: selling refers to selling goods. WeChat groups that cannot be realized and have no commercial value have no vitality. Agricultural retailer has the motivation of growers through WeChat group service. The driving force of the growers is derived from selling goods and making money. On the contrary, only sales and money -making agricultural retailers can better serve growers. Therefore, the ultimate goal of agricultural retailers operating the WeChat group is to serve growers through WeChat groups, maximize their trust, increase their trust and lay the foundation for selling agricultural products in the peak season.